Air | Water and Luftgekühlt are renowned automotive events held in the U.S. that celebrate Porsche’s air-cooled and water-cooled models, respectively. Luftgekühlt, founded by Le Mans winner Patrick Long and designer Howie Idelson, focuses exclusively on Porsche’s air-cooled heritage, including classic 356s, 911s (pre-1998), 912s, and race cars, in carefully curated settings that blend automotive history with striking industrial and cultural backdrops.

Air | Water, a newer addition, expands the experience by incorporating both air- and water-cooled Porsches, creating an inclusive and diverse gathering for enthusiasts. These events are known for their artistic approach, featuring rare and historically significant cars displayed in unique, visually immersive venues. Attendees can expect a mix of high-end automotive photography, industry guests, Porsche merchandise, and a laid-back, community-driven atmosphere. The events attract collectors, racers, and Porsche fans from around the world, offering a one-of-a-kind experience that celebrates design, performance, and heritage.

“We needed to drop internet into localised areas of our mile-long event site, expecting 12,000 guests in a remote setting with patching cellular reception. We reached out to PopUp WiFi to get a quote. They were lightning-fast in their response, creating us a custom quote for our site overnight, including speed predictions (no other vendor has been able to supply this). With an army of units spread out across the massive concrete site, we could power our site office, media lounge, vendor and merch POS, as well as free guest WiFi access.”