Submitted by
Event
Location
Date
Attendees
Event Network used for
PopUp WiFi Solution
Slipstream + 1 x Workhorse
Event Overview
At the Fort Lauderdale International Boat Show’s Superyacht Village, The ExP Hub produced a luxury Mercedes activation that seamlessly fit the event’s upscale environment. They showcased AMG and Maybach vehicles alongside superyachts and exotic cars, creating a clear guest journey for Windward VIPs and general admission visitors. Using their automotive and ride-and-drive expertise, ExP Hub built a check-in hub that registered and qualified over 500 guests, offering priority scheduling for VIPs and streamlined access for others. After signing up, guests were guided to curated test-drive routes designed to highlight performance, comfort, and technology. Behind the scenes, ExP Hub managed logistics, permits, vehicle flow, brand staffing, and hospitality to ensure a flawless experience. The activation transformed luxury-event foot traffic into high-value Mercedes-AMG and Maybach test drives, generating qualified leads and reinforcing Mercedes’ position as a pinnacle of performance and refinement.
Producer’s Comments
“We’ve relied on PopUp WiFi for years across multiple brands and agencies — from Bacardi to MINI Cooper — because we know it just works. This project for Mercedes at the Fort Lauderdale International Boat Show was no different.”
“Reliable connectivity is the backbone of an activation like this. With PopUp WiFi keeping us online, our registration team signed up nearly 500 guests for Mercedes-AMG and Maybach test drives in just five days — without a single drop-out.”
“If the internet had gone down, registration would’ve ground to a halt and all our back-of-house operations would have stalled. PopUp WiFi’s steady network meant our crew could stay focused on the guest experience.”
“You never know what you’ll need at an event, but fast, reliable WiFi is always essential.” – Pete Rodriguez – Owner (Executive Producer), The ExP Hub
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