Submitted by

Make-A-Wish Metro New York

Event

Long Beach Polar Bear Splash – Irish Day Parade Sales

Location

Long Beach, New York

Date

7 October, 2024

Attendees

500
Case Study #75

Event Network used for

Point of Sale, Back of House

PopUp WiFi Solution

Slipstream

Event Overview

The Long Beach Polar Bear Splash is an Annual Polar Bear Plunge that raises funds for Make-A-Wish. The Splash is known for their iconic merchandise which is unveiled at the city’s Irish Day Parade.

At the parade, the color of the merchandise is revealed and sales begin using ipads/Square.The event has raised over $10M to help make wishes come true!

The Long Beach Polar Bears Splash 2024 took place on February 11, 2024, at Long Beach, NY. This annual event, traditionally held on Super Bowl Sunday, saw participants plunging into the cold Atlantic Ocean to raise funds for the Make-A-Wish Foundation. It was started in memory of Paulie Bradley, a young boy who passed away before his wish could be granted. Over the years, this community-driven event has raised millions to fulfill the wishes of critically ill children, blending fun and charitable spirit​.

Producer’s Comments

“I came across PopUp WiFi when I was researching into finding quality internet service in a densely populated area! PopUp WiFi was a game changer for supporting our merchandise sales via Square.

If the internet didn’t work at our event, we would have lost out on over $60,000 worth of revenue for our mission.

They were amazing – no interruptions of service, the interface was so easy to use and at one point when our battery died and our internet went out, I was easily able to get on the phone with a live (and super helpful) customer support team member who was easily able to assist. I would say “absolutely” hire PopUp WiFi if a colleague asked me what I thought about the service.”

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